The Importance Of Links That Use The Dofollow Attribute

As most people (that are familiar with Search Engine Optimisation) know, search engines determine Page Rank (which is patented by Google) by numerous factors that can influence whether a website is popular or of any use to the visitors viewing it. One of these factors is using quality, relevant links that link to and from your website. It would be pointless exchanging links with a website (or posting onto a blog or forum) that does not pass on some of it’s page rank to our site via its incoming link, if you are looking to boost your websites Page Rank by linking with blogs, websites, forums and so on. This is where the importance of dofollow links comes into things.

“Dofollow” is an HTML attribute that allows a linking website to pass on some of its Page Rank “juice”. Here is a scenario that describes this:

Lets say you have a website that has a Page Rank of 3. You are looking at boosting your websites Page Rank by exchanging links with other webmasters and posting / commenting on blog posts and forums. While you are searching the web for a website / blog/ forum that relates to the content your website displays, you come across one that has a Page Rank of 5. You decide to exchange links with the website in question and within a few hours or days (or in some cases instantly) your website’s link is visible on the site you just exchanged links with. Now say you repeat this and find another 1000 websites / blogs / forums that relate to your site and exchange links with them and they approve. Now your website has quite a few links coming from other websites. You wait about a month (or whatever time it takes for a search engines crawlers to go through your website) and after waiting you find that your websites Page Rank has improved from its original ranking of 3 to 4 or perhaps 5. The improvement is due to the fact that you have exchanged links with high ranking websites that are similar in content to yours. Not only this, but they also use the HTML attribute “dofollow”, which as discussed earlier, allows some of the Page Rank to pass onto the linked websites (and this is reciprocated).

The opposite of “dofollow” is “nofollow”. The “nofollow” attribute tells the search engine not to follow the link, denying the website owner any increase in page rank. Therefore if you are wanting to exchange links with other websites, post on forums, comment on blogs etc to help boost your websites Page Rank, it is worth your while doing so with websites that use the “dofollow” attribute. While you can’t tell the difference between “dofollow” and “nofollow” just by looking at a website, you can clearly see this when you look at its HTML code. If you are unsure how to do this, here are the following methods I use:

1. In Mozilla Firefox, I click on “view”. This displays a drop down menu of options. You click on “page source”, or press Ctrl +U. Upon doing this, a new window will open up that displays the HTML code. You browse through this code and look for the following (this is an example of what a link would look like in HTML code):

Creative Web Design

This is what a normal “dofollow” link would look like when viewing it in HTML. I have seen in some cases that the code may display as:

Creative Web Design.

A “nofollow” link looks like this:

Creative Web Design.

Notice that the difference from the “dofollow” link is that the attribute (rel=”nofollow”) has been added.

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