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Building an Outline PPC Affiliate

Programmers always begin with a written outline—at least the good ones do. When you come to hire a programmer, the better your outline, the easier the project is going to be and the more successful the outcome.
Feature list

Just as it sounds, the feature list is a list of all the benefits you hope your product will contain. Put as many down as you can think of. You’ll find that the list will come in handy not just to explain to your programmer what you want your program to do, but you’ll also use it when you come to put together the marketing material. In effect, you’re writing a list of unique sales points.

You might end up with something like:

• Capable of handling gifs, jpegs and bitmap images.
• Easy, one-click picture editing.
• Simple to use, fast to learn…
And so on…

I usually find that this is the most enjoyable part of the whole project. As you come to think of each little feature, you’ll find that you actually get quite excited. The project will begin to form in your mind and each feature should lead naturally onto the next.
User stories PPC Affiliate Guide

Here we get into more detail. User stories describe the program from the user’s perspective. For the programmer these are the best way to understand precisely what your program is expected to do. For example, you might have a user story that ran like this:

“User right-clicks on image and receives a menu offering Edit functions. The user can then effect a change to the whole image by clicking on one of the options.”

The user story has to be clear enough to be easily understood by the programmer but detailed enough to provide guidance. You want the programmer to be able to look at it and say, “Hey, that’s cool!”

Data Directory

And this is where things get complicated. Most software programs work at some level by storing and retrieving data. If you don’t put the right data in the right place, you’re going to get the wrong results, bugs and delays.

Personally, I leave this to the programmer. If he can’t get it right, what chance do I have?

Study Competition

The only way you can distinguish your software product from that of your competitor’s is by formulating unique functionality into the software. What is the most pragmatic way of devising a unique offering? The answer to this is plain and simple. Study your competition! This is probably the smartest thing you’ll ever do. Make a list of all your competitors and their offerings.

Look out for news items and case studies on your competitors. These would give you a fair idea of what makes them stand out and what doesn’t. Sometimes it is also possible to study customer reviews of software products offered by your competitors. This sort of information is invaluable. It will help you in offering your customers something your competitors don’t.

Assessing the competition also will also help you in deciding what kind of software product you wish to develop. For instance, sometimes it may not be worth selling a particular kind of product if your competitors are dominant market leaders and cater to a high percentage of the market segment. An example of this would be an accounting system or a word processing application. There are many standard accounting systems easily available in the market. Also, MS Word is dominant in the segment of word processors.

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