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Hit adsense
In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a “page view”) will involve eleven hits on the server. (Often the accesses will not get as far as your server because the page will have been cached by a local internet service provider).

In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.

Hotbot
One of the largest search engines, indexing 110 million pages. Powered by Inktomi, new submissions appear to be taking two weeks or longer to appear. The URL is http://www.hotbot.com.

HTML
HyperText Markup Language – the (main) language used to write web pages.

HTTP
HyperText Transfer Protocol – the (main) protocol used to communicate between web servers and web browsers (clients).

Inbound Link Free download google adsense Tips
A hypertext link to a particular page from elsewhere, bringing traffic to that page. Inbound links are counted to produce a measure of the page popularity. Searches for the inbound links to a page can be made on Altavista, Infoseek and Hotbot.

Index
See Directory. Also refers to the database of web pages maintained by a search engine or directory.

Infind
A meta search engine. Found at http://www.infind.com.

Infoseek
One of the largest search engines. New sites are normally added very quickly, within one or two business days. The URL is http://www.infoseek.com. Infoseek is one of the few search engines to treat singular and plural forms as the same word. Very sensitive to page popularity in its positioning algorithm.

Inktomi
The database used by some of the largest search engines, including Hotbot. Inktomi is also used by Yahoo when no matches are found in Yahoo’s own database.

IP Delivery
Similar to agent name delivery, this technique presents different content depending on the IP address of the client. It is very difficult to view pages hidden using this technique, because the real page is only visible if your IP address is the same as (for example) a search engine’s spider.

Java
A computer programming language whose programs can run on a number of different types of computer and/or operating system. Used extensively to produce applets for web pages.

Javascript
An simple interpreted computer language used for small programming tasks within HTML web pages. The scripts are normally interpreted (or run) on the client computer by the web browser. Some search engines have been known to index these scripts, presumably erroneously.

Keyword
A word which forms (part of) a search engine query.

Keyword Density
A property of the text in a web page which indicates how close together the keywords appear. Some search engines use this property for Positioning. Analysers are available which allow comparisons between pages. Pages can then be produced with the similar keyword densities to those found in high ranking pages.

Keyword Domain Name
The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL.

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