Powered by Max Banner Ads 

In a specific example of a business model renaissance, PPC Michael Rappa refers to auctions. Still, there is no discussion of revenue generation, a common thread of most definitions of business model. “E-commerce will give rise to new kinds of business models. That much is certain. But the web is also likely to reinvent tried-and-true models. Auctions are a perfect example. One of the oldest business models, auctions have been widely used throughout the world to set prices for such items as agricultural commodities, financial instruments, and unique items like fine art and antiquities. Companies like eBay have popularized the auction model and broadened its application on the web to a wide array of goods and services.” 1

In the Fortune article, Dot-Coms: What Have We Learned?, Harvard Business School professor Clayton Christensen explains how even he “…has had to refine his thinking. He now considers the Internet not a disruptive technology per se but ‘an infrastructure that can enable disruptive business models.’ He says, ‘I’ve been learning along with everyone else.’…” 19

Alex Gove, author of Red Herring article, New mediator: The music industry needs to offer more than clever business models, states that the “market for new business models shows no sign of slowing. The Internet business model du jour seems to be affiliate marketing, in which companies like Mercata and Accompany promise online customers lower prices by aggregating their buying power.” Free PPC Affiliate Tips
The underlying message is that the business model is their promise of lower prices by aggregation of customers’ buying power, but never in the article is this actually spelled out. 17

Kellogg Graduate School of Management Professor, Mohanbir Sawhney and Kellogg graduate student, Sumant Mandal, discuss the globalization factors in play with Internet based business models, in their article, Go Global. “The Net’s global reach makes ecommerce models transparent. Anyone with a Web browser can study and hijack your business model — from distribution and pricing models, right down to the pixels on your front page.” 7

Heather Green explains the correlation between business model and revenue in her article, Throw Out Your Old Business Model. “…Today there are a bewildering number of signposts, each pointing to a different business model or revenue opportunity: ads, subscriptions, transaction fees, direct sales to consumers or businesses, and commissions for matching buyers to sellers. To make the most of any of these, you must pinpoint your core strength, then turn on the creative juices to come up with new revenue streams. 5

In his article, Revamping the Corporation from the Inside Out, Gary Hamel, discusses the need for business models to be “rebuilt to change.” “In the Internet Age it is not technology that creates new wealth, but radical new business concepts. The dilemma, of course, is that most companies cannot innovate at such a fast pace. Most companies were built to do a single thing, exceedingly well, for an exceedingly long period of time—think of AT&T and long distance, Boeing and airplanes, Ford and cars, Intel and microprocessors, or Xerox and copiers. For the most part, the firm and its business model were assumed to be one and the same thing. The assumption was that good business models were virtually immortal—and so they were, in a slow-spinning world. But no more. Today, business models can be rendered in the blink of an eye. So every company that was ‘built to last,’ must now be ‘rebuilt to change’.” 6

Read important info in the topic of free traffic – welcome to your individual knowledge pack.