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One of the most essential issues of having a web site is to be seen by search engines and this can be by no means a simple task it has to be constantly maintained on a regular basis, if you let it slip you can end up on page twenty of the search engine less traffic, less sales
Back links and good Meta data they call it SEO search engine optimization this is sure way of your site being seen it is also healthy to have outward links from your site and possibly a RSS (rich site summary) feed they contain everything from news and weather to recipes and all-purpose gossip and linking out to a high ranking site is also good for your site , outward links must be checked on a regular basis especially if it is an article or a blog as they may get moved or erased from time to time without prior notice.
Monitoring your site is crucial to the performance of your site there are some expert tools out there I personally use a Firefox extension or add on called Alexa Sparky which is a great free tool that monitors your traffic rank and your competitors web traffic rank , google.com is a number one web site this being the best and when I started on my website I had a traffic score of 22 million and now it is up and below the one million mark in four months, this can be achieved in a matter of days depending on how much time one has to work on the website in question in my cases I was building the website and working on the traffic rank at the same time, I gave myself six months to do both and I seem to be on target.
Back links for your web site is one thing every web site owner knows about and finding the paramount and quickest way to build is very important to be seen by search engines, there are several popular methods these are links out by using forums as long you give some input and do not just spam them writing a blog making sure the content is a worthwhile read and relevant to your site, link exchange this is where you give a link to a site and they give you a link back to your site and in my cases I use article writing, what I have found is that article writing can give you up to six hundred back links from one article this is the biggest time saver and with the most excellent results, I will not keep it a secret I use Free Traffic because of the high number of one way links into your site and no content is duplicated, this is also a free tool and what a difference it has on your web traffic rank highly recommended.
Meta data is a way of search engine recognizing what your content is in your web site so if you are selling coffee cups the more times this is written in you title and in the body of the tag the more likely it will be found by search engines and with good web traffic rank it will be on page one, from the left hand side the first word has the most relevance through to the right which has least example “Coffee Cups, Coffee Mugs and Designer Cups at Low Cost” writing coffee out twice and cups out twice in one sentence is a best way to take a higher status on a search page, do not exceed 56 charters and make sure it makes sense otherwise no one’s going to click to your site
Feel free to check out our web stats and traffic rank through the sites I have recently been involved in Low Cost Prices and Bod Ayre and do add Alexa Sparky and use free traffic as they the paramount free tools on the net.