Recently, i read an article claiming that websites are less effectual as landing pages means that selling a real estate dealing in a landing page or squeeze page is extra effective than promoting the same niche in a website! Well this is not true! Why you may ask. Anyone who works on a search engine optimization could tell you that this cannot be the fact and it is not necessarily so.
There are numerous reasons why an actual website is a more effectual tool to collect leads and generate business if you have a website in a certain niche. Although a landing page may be appropriately optimized for many SE’s ( search engines, the long and short of it is that doing so means one thing – more work for the web page owner or web master
There are many factors why real estate marketers should select to retain a fixed web page rather than creating a sequence of landing pages. For example, real estate is a dealing where your brand matters. Owning a good appearance is incredibly significant; landing pages are something which are mainly the province of fly-by-night internet marketers (though not always, we’re not trying to provide landing pages a bad name altogether here). You can think of it in this way: if you were looking to buy a property, if as an venture or as a new home, who would you do business with? The realtor with a elegant, quality looking site, or one whose web presence is more similar to the online take on a used object?
In countless cases, this look corresponds with the behavior of the realtor; mostly, landing pages tend to look low-cost. Barely the impression you like to provide a prospective buyer or seller, is it? Of course it isn’t, so let’s move on. One of the main issues with applying landing pages is that a single business will tend to preserve a great deal of these pages which are targeted towards slightly unlike keywords, mainly when using PPC advertising to market your dealing.Landing page’s design
The landing pages frequently distinguish this as a ‘money funneling system’, something which is not wholly true. An additional equivalence can be a sky full of very not bright stars viewed from a brightly lit city center. Those stars aren’t all that visible now, are they? The point here is that landing pages are rarely terribly noticeable in terms of search results. Since the content of these multiple landing pages is generally very similar, one page frequently differing from a different only in the main keyword used, search engines view them as replicate content.
What does this mean? It means that search engines mainly take no notice of these pages – so they have small if any traffic or lead production potential beyond the fairly small number of individuals who pay attention to contextual promotion. Is this inherently problematic? Actually yes – all of the work which goes into creating these landing pages which don’t tend to generate that much traffic, comparatively speaking could have gone into marketing your main website and getting natural traffic. This traffic of course increases your web page’s search engine ranking which means even more traffic and a higher profile.
If real estate is a numbers game, it stands to reason that you’d like to in fact work the numbers and increase your traffic to a single source. Landing page proponents will tell you that a traditional website may’t target all of the various keywords that a landing page can. This, of course is jabber. It’s every bit as uncomplicated (if not easier) to submit a page to your own website which is optimized for the same keywords – and it actually builds the page ranking of your website, rather than not tracing from this critical task. I’ll leave you with one other advantage that a fixed web page has over landing pages when it comes to search engine optimization and generating leads. Landing pages do not inclined to be re-index by search engines if in reality they are ever indexed in the first place!
A website, by contrast has one probable application which makes it better to landing pages in every way – it’s undemanding to set up a blog as part of your website. Why a blog? Because it’s an exceptionally easy way to add new content to your site and keep search engines coming back. This could assist build your page ranking and your traffic faster and extra sustainably than any number of landing pages ever will.Landing page’s design
In the time it takes to put together a single web page, you could add a page to your main site, put work towards other traffic driving strategies or get your site re-indexed by adding a new post to your blog; and you’d still have time to get yourself a cup of coffee, sit back for a moment and congratulate yourself on your trade acumen though the individuals who favor landing pages are still uploading their page. It’s an straightforward call to make – websites succeed over landing pages hands down.
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