Posts for category ‘SEO Optimisation’

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THE IMMEDIATE FUTURE FOR SEO

One of Bob Dylan’s most famously quoted lyrics is, “For the times they are a-changin’” Never has that been more prevalent than in the world of internet marketing. Just a few years ago getting number one rankings on Google was relatively easy. We as internet marketing specialists can only look back at those times and think of the good old days of “low hanging fruit”. In 1998 when Google was just opening it’s doors the company indexed 26 million pages of content, by 2000 that number had reached 1 billion pages of content. In the year 2008 there were over a trillion webpages of indexed content on Google! That’s a lot of information to keep track of; more importantly a lot more competition for those marketing online.

Concerning all of these new webapges, Google as well as other search engines, are constantly updating their algorithms to make searches more relevant and targeted to the user. Social search outlets as well as semantic web software (improvements in the working relationship between computer and man) are some of the new trends with search engines and search marketing companies alike.

THE EVOLVING SEARCH ENGINE

Microsoft recently unveiled the new search engine Bing which works as a “decision search engine”. New additions to Bing over the old MSN include video and image preview within the search results, local information that is personalized in the organic rankings (traffic, business listings, maps, reviews etc…) and instant answers. For example, current information will be displayed first in the organic listings for sports scores, finance, airline flight status’, celebrity news, new products/services and many other search terms. Bing, in essence, is making search results based more upon geotracking, recent search history, account/profile settings and currently published articles. Google, believe it or not, keeps tabs on what you are searching for. Other search engines like Yahoo, as well as industry specific vertical search engines are quickly adopting these new methods of indexing. internet marketing just got more complicated!

What specifically, if anything, does this new technology in search engine indexing mean for businesses looking to get number one rankings? It means that a website can no longer solely focus on proper keyword text optimization. The term ‘Digital Asset Optimization’ has been thrown around some in the past years as a term to describe the practice of taking all of a company’s digital assets and promoting them through relevant marketing channels in addition to developing appropriate keyword and linking strategies. Digital Assets refers to various types of interactive media (video, image, audio, blog, podcast, ebook, webinar, RSS feed, news/pr, product/service, social media and networking sites). It was only a couple years ago that hardly and search engine marketing firms had adopted the use of Digital Asset Optimization, but in today’s economy more and more search marketing firms are jumping on board to stay ahead of the curve.

A recent Marketing Experiments Inc. poll indicated that in the future 90% of B2B buying communication will be through video. Tools are already on the market for general public to create professional looking videos with ease. Today’s consumer wants to be entertained while quickly absorbing information to make smarter purchase decisions. It is up to us as SEO and SEM marketers to incorporate search engine optimization strategy into interactive media. The same rules do not apply to interactive media as they do with traditional SEO or SEM. A common rule of thumb in search marketing is to create and publish a lot of content. Creating a lot of quality rich content will not only gain a prospects trust but also look first-rate in the eyes of search engine spiders. Online Marketing isn’t all about content creation but more so about creating an online charisma that extends to hundreds or thousands places on the web. Your content should be considered a brand extension of your company.

No matter what trends may come and go one thing will always remain constant: Content is King. The internet is no longer a digital storefront for an organization but rather a venue for a company to engage and interact with its customers. SEO Marketers need to be aware of the challenges of creating, branding, promoting and optimizing new forms of rich interactive content for their clients. For those search engine marketing agencies willing to take SEO and SEM to the next level the long-term rewards will be numerous.

These days the world is a smaller place, the internet allows businesses everywhere to address an intercontinental audience. Your shop can be accessible not just to your locality, but across the globe and if you have a website or an eccommerce store then it may be worth your business looking at the advantages that SEO can bring.

Many companies do not understand the true nature of the internet, which is a competetive arena for businesses all looking to get the edge over each other. And for this reason the majority of business websites, no matter how good, will sadly be nothing more than an online reference for existing customers to look at. The simple fact is that just 1.1% of searchers will even look at page two on google when conducting a search, so if you are on page five, sixteen or even three hundred for your main keywords then what chance have you really got? Your website is pretty much a lottery ticket, with your chances of winning being about the same odds. Now compare this to a website that is in the top position on google, research shows that a site in this position will actually get over half of all traffic for that keywords, 56.36% to be exact. It doesnt take a genius to see which is going to have a more positive impact on your businesses profit. SEO Services

Simply having a visually pleasing and well designed website is just not enough, although a well designed site is important when you have traffic going to the site and visitors to convert into sales, if nobody ever sees the site in the first place, then what does it matter? You might as well not have a website at all. In order for a website to do anything at all to increase your sales or even boost inquiries, it needs to be seen and the more highly targetted these visitors are the better your results will be. This is why search engine traffic is so precious, the searchers themselves are specifying exactly what they are looking for when they begin the search, no other advertising medium has this benefit, and this is just one of the factors that make Organic SEO the highest ROI form of marketing on the globe.

With regards to bringing traffic to your website there are two orthadoxed methods available to you, one is organic SEO and the other is Pay Per Click, both of these approaches have advantages over the other, and both have disadvantages. Pay per click uses search advertising such as google adwords to return your site at the top of the search results, one good advantage of this method is the fact that results are immediate, and within a day of launching a new website you can attain reasonable levels of traffic. The downside ofcourse is that you are paying for each and every visit. The more competetive your keywords are the more each visitor will cost you. Organic SEO has advantages of its own, the most significant being that once you are at the top of the search results for your keywords, the traffic you get is free, there is no per visit price to be paid. The downside of this method is the fact that SEO can be slow to produce results, especially on very competetive keywords. That said, this is not always the case, and with long tailed localised keywords it is possible to attain first place rankings very speedily for keywords that bring exceptionally targetted traffic. The ideal solution for getting a new website off the ground is on the whole a combination of both the above methods, pay per click can be applied to gain instant traffic, and then gradually reduced as your organic SEO campaign begins to show results and your websites natural rankings improve. SEO Services

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