Posts tagged ‘Anchor Text’

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Have you ever stopped to consider what makes a website a success? Two people can buy identical copies of turnkey websites, and whilst one may make enormous sums of cash, this is no guarantee that the other website will perform in the same manner. The real source of success is not limited to the website itself, this is in truth just a small part of the bigger picture, the real source of any websites success is its ability to draw good volumes of traffic. And the best way to get traffic is by promoting your website either by yourself or by paying a professional provider of seo packages. Website promotion is very time consuming work, and in very general terms the more profitable a keyword is, the more work you need to do in order to rank highly for it in the major search engines such as Google, Yahoo and Bing. This is the reason a lot of companies turn to professionals to provide them with seo packages. Since Google is by far the biggest search engine and therefore can bring huge volumes of traffic, ranking highly in Google should be your main purpose.

Websites are promoted by creating links that point to them from other domains, search engines see these links and count them essentially as a vote for your site, By using important keywords in anchor text hyper links, you actually improve the rankings of your website in the search engines for that keyword. Without promoting your website, nobody is ever going to find it, so how is it ever going to sell anything? But how do I go about building these back links that are so important to my sites rankings? I hear you say, well below I have created a list of great methods for building back links. With a bit of time and a lot of effort, your website could be earning you good money and dominating its niche.

Great Methods For Building Back links.

Article marketing:
By writing articles and posting them to the many article sites on the Internet you can construct huge numbers of back links, on top of this you can also get traffic by readers clicking your links from the article directory. Because you are in control of writing the articles you can also make sure that the page content on which your link is placed has the same theme as your website. This is incredibly valuable as it increases the value of your links meaning that they have more influence at pushing your website up the rankings.

Forum posts:
Some forums allow you to post links to your website in your signature, but beware, some of these forums will use “no follow” tags on your links which means that search engines will not count them. If you are going to use this method of link building it is very important not to spam the forum for the sake of building links, only join a forum that you would be glad to take part in even if you were no building links, and participate in the same manner. Posting just for the sake of getting links is damaging to the forum and bad practice.

Directory Submissions:

There are also plenty of online directories that you can submit a link to your site to, the links they offer tend to come in three categories:

Free: No charge or reciprocal link is required
reciprocal: You must link back to the directory in order to receive a link
paid inclusion:Payment is mandatory in order to get a link.

Read pragmatic information about the topic of free traffic – study this webpage. The time has come when proper information is truly within your reach, use this chance.

In the earlier years of search engine optimization, it was all about on-page optimization. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first. These days, things aren’t quite that easy. In order to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.

Optimize Your Domain Name

As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO professionals and amateurs are exploiting this by registering domains with the keywords in it, separated by dashes. Nobody knows how long the search engines will continue to weight this factor, but none the less, it’s probably not a bad idea to include a keyword or phrase in your domain name, but don’t get out of hand: www.please-let-google-ban-my-site-because-of-all-these-words.com

The number of years your domain has, and will be, registered for also has an effect on search engine rankings. If you have an older domain name, it is generally concluded that the website is not spam and will probably be around for years to come. This makes sense – Google should give higher priority to a website that’s been around for 5 years, than give the high ranking to a brand new, untested website. It may be a good idea to acquire a domain name that been around for a few years and also contains one of your keywords. The downside is that this option may be expensive. If you don’t have the budget for that, Google also seems to give credit for the number of years that the domain is pre-registered. I’ve looked at some data, and it seems that if you register your domain for a few years out, Google assumes you don’t have a fly-by-night website and you may be entitled to a slightly higher ranking. Given the miniscule cost of registering a domain name these days, it’s probably not a bad idea to register your domain name for 3 years rather than 1.

Page Rank

Google assigns each web page a Page Rank based on the number and quality of inbound links you have pointing to your website. You can view your website’s page rank by downloading the Google Toolbar. Your page rank will be displayed as a green bar measuring from 1 to 10. Don’t worry if you only have a Page Rank of 1 or 2 – most websites do. In order to get your number up (4 or 5 is pretty good), you’ll have to get other websites to link to you.

Quality Counts More Than Quantity

As soon as webmasters realized the importance of back links, numerous schemes were hatched in an attempt to build up thousands back links very quickly. Google has since caught on, and if your website acquires too many low-quality links too fast, you may get penalized. Here are some tips to obtain the best quality back links:

One-way links are better than reciprocal links. Reciprocal links are being de-valued because it is not natural linking – it’s an arrangement between the webmasters. If you can afford it, it may be a good idea to buy some one-way links to your website.

Get links from pages with a high Page Rank because some of that will pass through to your site, increasing your own site’s Page Rank.

Get links from sites in a related industry or geographical location. I do a lot of web design in my home town of Windsor, Ontario. Therefore, I make sure that I buy or trade links from other web design related sites, Canadian, Ontario, and Windsor directories. Google will see that your site is relevant if you do this.

Make sure your keywords are included in the link from other sites. If your keyword is included in the anchor text, Google will assume that your site relates to that particular keyword.

Get a listing in Open Project Directory (DMOZ), if you can. Only the best sites get into DMOZ, and it gives your site a lot of credibility in the eyes of the search engines.

Don’t inter-link your websites! If you think you can just link all of your own websites together and improve your Page Rank, forget it. Google will see that the IP address of all domains is the same, and, either give you little or no credit, or if you have a lot of sites inter-linked, penalize you.

Let last tip I’ll leave you with is: make sure to maintain your links. Google, for one, does not immediately give you credit for your links. The age of the link plays an important role, and as the months go by, those links which were maintained for long periods of time will carry a lot of weight. Good Luck!

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