It sounds like some place you go after dark that you shouldn’t go. But,one way backlinks are actually a good thing as far as getting noticed on the Internet goes. Keep reading and you’ll find out all about them and how they can be useful to you.

Backlink Basics

To put it in the simplest terms, one way backlinks are links from other websites and blogs back to your website. They increase your visibility on the web and also make the search engines really happy with you. It sounds easy, but getting links can take some time and effort.

Also, did we mention the spiders and bots? They work on behalf of the search engines. These technological marvels crawl not just content but also inbound links (backlinks) to your website. So, you’d probably figure that you can go to every website you can and post a link back to your site, wouldn’t you? In the grand scheme of things, this is not always a good idea.

Here’s why. Those bots are smarter than you think. They even evaluate the types of backlinks you get. For instance, let’s say that you are just beginning and are trying to establish yourself. You go to other sites and ask to exchange links with them for free. Some are readily eager so you do it. As it turns out, these sites are offensive, plagiarize content and don’t know the first thing about keyword optimization.

Now, all of these things won’t be true at the same time but it goes to prove a point. A poorly kept website or even a troublemaking one can lower the quality of your backlinks and thus your favor with the search engines. What you want is backlinks that are of the same or preferably better quality as your site.

Quality Backlinks

How do you determine quality? One way is to look at their following. Do they have a lot of readers? Are their articles rated on the first page of search engine results? Does everyone know their name (just like “Cheers”)?

Keep your links within your chosen niche. While there may be some gardening websites with a high search engine ranking, linking here won’t do you any good if your website sells crafting supplies. The bots look at that too.

So, what criteria do you need to consider when approaching the subject of backlinks?

• Choose similar or better quality websites to use for your backlinks
• Choose websites and blogs with similar topics of interest as yours
• Ask friends and family members with websites (of good rep, of course) to exchange links with you

Get the word out about your website. Use any resources you have available to you first and then go searching for other high-quality sites to bring you more traffic.

As you probably know, a good source of backlinks is using Directory Submission, Press Releases, Articles, Forums. Still, this method fails in providing quick PageRank boost due to fact that Google takes into account only one inbound link from a certain root domain.

Basically you’ll get the PR benefit from a submission platform just through the first link pointing back to your website; the future ones are only useful for generating traffic.

Another deficit is represented by the considerable amount of work that must be invested in order to see results in your traffic reports.

But then again, there is no such “magic formula” that will guarantee you dominate your niche in SEO instead, it is required to have a well thought out strategy for doing this; and submission platforms must be taken into account.

Getting backlinks from submission sites is an indispensable method, especially if you’re starting out and have no link juice to share or trade with your potential link partners.

Making the most out of this link resource is the reason why I wrote this article. Let us start.

Guidelines to submitting your business website to submission directories

There is no doubt we are witnessing a downfall in directory submission quality, but there are still a handful of them that are worth submitting your business to, such as Yahoo Directory, DMOZ, Best of the Web, Gimpsy and Search Sight.

Here is how to do it:

* ensure that your website has a professional design;
* test for broken links; major flaw, that diminishes the chances your website is accepted;
* test for broken images;
* link the Privacy Policy, Terms of Use, Return Policy, Shipping Information and Guarantee to your home page;
* insert a recent copywriting notice on every page of your site;
* give a realistic description of your site and always deliver what you promise; for radical updates in your website, make the necessary changes in its description;
* vary your description throughout multiple submission directories, but don’t affect the essence;
* don’t keyword stuff your website’s title or description tag;
* respect the guidelines for each submission directory;
* choose the category which best describes your website’s niche;
* go for regional categories if your business permits; the “regional” in every niche has high acceptance rates.

Guidelines for building backlinks with press releases

The results you get with a press release campaign depends on those who pick up the press release. Press release are a great source of one way backlinks.

Here’s what you should consider:

* a smart way for writing press releases is to customize an existing article from your content pages and make it more newsworthy;
* use an impersonal and objective tone in your writing; advertisments and subjective opinions will not get editorial staff’s approval;
* direct reader’s attention to your website as a source of complementary information on the topic;
* preferably, work with paid directories; the free ones have major disadvantages such as no-follow links or no link submissions at all. I recommend using PRWeb, PRLeap, PRWeb Direct and 24-7 PR.

Getting backlinks from forums

Search for those that allow links and do-follow links.

Also, be sure to avoid counter-productive behaviour like terrible typos, solid rocks of text, poor headlines, excessive quoting, “pimping” signature files, pushing links and philosophical replies, to name just a few.

Guidelines to follow when using Article Submissions to build backlinks

Another great way of getting one way backlinks to your website, limited only by frequency and quality of the work you put into it.

Here is a short starting guide:

* chose a topic related with a broad category or page in your website;
* make your article between 400 and 800 words. Evenly distribute your targeted keywords across the body text;
* make your content extremely informative but incomplete;
* compose an incentive resource box with a backlink to your targeted webpage having as an anchor text the keyword you’re optimizing the page for;
* submit your article to directories with high PageRank and most importantly, with high traffic volume, a.k.a. Alexa Ranking. The top 50 A.D.s can be found at: vretoolbar.com (/) articles (/) directories.php#

Before you passionately check your traffic stats, make sure you’ve submitted at least 25 articles (per directory, if you’re also interested to know which directories produce results). Massive traffic can be obtained once you’ve accumulated around 250 articles.

If you have a handful of highly trafficated articles, consider starting a linking campaign for them and improve their authority in SEs. This will be reflected on your targeted webpages.
Another way is to find a good article submitter link freewebtraffic.com This is an excellent article submission service that will submit your article to 30 blogs with a few clicks. You will get 90 backlinks for each and every article you submit. Now 90 times 30 is pretty powerful.
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