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How To Generate Quality Content
traffic secrets | November 5, 2009 | 6:15 pm | SEO Optimisation | No comments

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The proper way to develop a good website has been the subject of much debate over the years. Many people think you can just throw together a squeeze page, put some ads on it and the money will just start pouring in. While many people have done this over the years, this doesn’t really work in the long run. Developing a good site isn’t about how fancy you make the site or the quality of the graphics either. So what makes a website successful? The quality content that you fill the site with is the difference between success and failure. Why do you want to create good content for your site?

First of all, you need to consider where the bulk of your traffic comes from. Think about where you start most of your internet browsing sessions at. You either go to a list of favorite websites or you go to a search engine. Search engines generate the vast majority of the traffic on the internet. If you need to find something about a subject, the best way to find it is through your favorite search engine. Therefore, it is of the utmost importance to get on the good side of the search engines. How can you work with the search engines to deliver great content to your visitors?

When you serve the search engines what they want, they will reward you with what you want. What do the search engines want? Content. Lots and lots of quality content is the most important thing to them. When someone types in a search query, they want to know that the answers they are looking for will be found. If the search engines can take the visitors directly to where they need to go, then they’re happy. This means, if you can deliver quality content focused around specific keywords, your website is exactly what the search engines are looking for.

Now that you know what your ultimate goal is for creating a successful website, the emphasis shifts to creating quality content. How do you come up with content that you know the search engines will love? There are a few different ways to do this. You can write the content yourself, grab free content in the public domain, or outsource the work to someone else.

If you do it yourself, you need to learn the basics behind search engine optimization or SEO. There is a certain style that you need to write in, in order for the search engines to recommend it. Your writing should be focused around one or two keywords and have the purpose to give your audience what they’re looking for.

With public domain articles, you probably won’t get that great of results, because the search engines have already seen it and know what it can offer. Everyone else has access to it and there’s no reason to pick your site over any of the other sites out there.

Probably the best option is to outsource the production of your SEO quality content to a qualified professional. It would be a lot easier on you to let Wilson Website Consultants for your content needs. They can take care of the whole process for you and take a huge load off of your shoulders. Check out http://www.wilsonwebsiteconsultants.com for more information about how to increase website traffic, and what they can do for you.

by: Ryan Wilson

Visit our website and download our FREE eBook on Increasing Website Traffic! http://www.wilsonwebsiteconsultants.com/articles.html

Find helpful info about web traffic – make sure to go through the webpage. The time has come when concise information is truly only one click of your mouse, use this opportunity.

Search Engine Optimization Content Writing And The Long Tail
traffic secrets | June 30, 2009 | 2:30 am | SEO Optimisation | No comments

It’s not a secret that the more content you have, the morel likely you are to work up search engine traffic from longer searches. Although, in fact, you might be targeting one or two of the more popular keywords, more content will allow you to start collecting hits for longer search strings that aren’t as common. If to make closer investigation, those add up and provide a great deal of residual value to the content. It is important to note that since 2004, there’s a growing discussion about this whole issue and what it really means in terms of site traffic. Fortunately, as far as the issue is concerned, those involved in that discussion have started using a pithy name for the phenomena, the “long tail.”

According to Wikipedia: “The long tail is the colloquial name for a long-known feature of statistical distributions … The feature is also known as “heavy tails”, “power-law tails” or “Pareto tails”… In these distributions, a high periodicity or high-amplitude population is followed by a low-frequency or low-amplitude population which gradually “tails off”. In many cases the … long tail…can cumulatively outnumber or outweigh the initial portion of the graph, such that in aggregate they comprise the majority.”

It goes without saying that if we graph a market, we have a body, representing the “mass market” and then a long trailing tail of smaller niches with correspondingly smaller populations. However, we’ll notice that the long tail actually contains just as many, if not more, potential users than the bigger “body.” Moreover, we should recognize that most sales efforts are concentrated on the body. The thing is that the competition for the interest of the body is much more intense than is the competition for various points along the long tail. It’s not a secret that long tail theory, by that name or any other, has been one of the driving forces behind internet marketing for some time now. By the way, people in the IM community have been doing their market research in hopes of finding potentially lucrative smaller markets that one can mine for benefits more efficiently than the massive area of the body.

It’s important to keep in mind that if you take a popular search word , log the searches made containing that keyword, and graph the results you are going to get something a graph similar to the one we just discussed. We can safely assume that there is going to be a mass of searches just for the keyword and obvious 2-3 word phrases using the keyword. As far as my personal experience can be taken into account, then you are going to have a sudden decline for searches using other strings that will result in a long, flowing tail. So, actually, you can fight for that traffic in the body, but it’s going to take some work. As you may be aware of, there’s a lot of competition in the body, so you can also start mining the long tail for traffic.

One of the best ways, without any doubt, is content–and lots of it. In addition, it should be also added that if you hire someone to handle your SEO content writing and to generate a series of pieces on “widgets,” that content is assuredly going to produce strings containing the very kind of things for which those long tail searchers are looking. But remember, there’s an additional golden parachute – even if you are not sold on the long tail idea, the content itself still helps with respect to marketing to the larger body. As to this, there is no forced compromise: well-written content will serve both needs simultaneously.

Seo content writing

The other thing that needs to be added is that in the long tail of keyword searches, the great value comes from having hundreds or thousands of single, valuable content pages written on a niche subject. In addition, the millions of completely unique search terms that hit the engines each day help to bring in traffic that a purely ‘designed’ strategy could never receive. It’s simply a matter of how much content is on your site. To sum up, the more you post to your blog the longer tail (keyword-wise) your site will have. It’s not that you should post a bunch of crap posts to a blog, but a blog that has 1000 posts will have a much longer tail than a blog with 100 posts. That is why most blogs, according to the common practice, don’t make a whole lot of money for the first 6-12 months. In fact, it takes a lot of time to write full content that a blog starts to have a really long tail.

Writing a news article? Read how to understand SEO article writing properly.


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