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It is a fact that starting up a theme based website or a blog is one of the better ways to make money online. Although with the ever increasing competition in the web arena it is turning more and more tough and challenging to start out a internet site and gain adequate visitors to it so that a person can make sufficient income from the site. This is specifically the situation for those freshers who are making a new start on the web and who have really small practical knowledge and hence have to learn almost everything bit-by-bit. And this naturally involves time, patience and a very solid will. One thing must be kept in mind, that is if a person hangs on and put in serious work than he or she is certain to come out with flying colors that is he will be capable to make money on the Internet considerably and consistently.

There are numerous means of getting audience to your internet site for example social media sites, PPC adverts, advertizing on classified ads site and search engines etc. Although now I will discuss about obtaining traffic from search engines like Google and BIng etc. This could naturally be done through optimizing your internet site for the search engines. There are basically two branches of SEO – On-page optimization and Off-page optimisation.

On-Page Optimisation : On-page optimization starts with carrying out proper keyword research and then picking out a domain name with your keywords included in it, using your keywords in the title of your site, adding keywords in the header tags like H1 to H6, using your keywords in the body text but not over doing it, getting your keywords bold or underlined a few times, utilising different variants of your keywords, commencing and finishing your body text with the keywords, putting your keywords in the alt tags of the images, utilising a navigation bar, structuring and interlinking your pages in such a way so that all the pages are obtainable with a click or two from every pages, never to use heavy graphics or too many of java scripts on your pages and etc. These are the essential components that you require to watch in terms of on-page SEO to ensure that your web-site is absolutely optimised for the search engines.

Off-Page Optimisation – This is the main part of optimizing your internet site for the SEs. If you are attempting to rank for not so competitive keywords then on-page optimization is sufficient to get your web-site placed in the top of SERPS but is you are aiming extremely competitive or high traffic intensity keywords then simply on-page optimisation would not be sufficient at all. Here you require to employ off-page optimization to get your site ranked at the top of SERPS for your chosen keywords. Off-page optimization implies building links from other sites pointing to your internet site. Not only building incoming links but you should likewise seek to get links from premium or quality web pages that is from pages with a high page rank. The quality of pages linking to your web-site counts more than the counting of links pointing to your internet site. One more matter that you must seek is to utilize keywords in the anchor text of the link pointing to your site because it tells the SEs what your internet site is all about in a democratic way, this is what the SEs gives high value to when ranking pages in search engine result pages for relevant keywords. Though this is not always possible as you cannot control all the incoming links but you could always seek to use your keywords in the links that you are acquiring yourself. You can obtain linkbacks by posting articles in article directories with linkbacks in your author bio that points to your site, by commenting in other blogs both in your niche and in other niches too, by posting in forums with linkbacks in your signature, by publishing guest posts in other blogs, by publishing press releases through press release websites, by joining blog carnivals and etc. More the number of quality and keywords anchored linkbacks you have pointing to your internet site higher will be your rank in the search engine result pages for your aimed keywords. Besides remember to vary your anchor texts to make the link building appear natural in the eyes of the SEs. Thus you could get more traffic from SEs and be able to earn money on the web substantially and continuously.

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What is SEO?

Search Engine Optimization is the term used to describe the process of enhancing a website to increase the likelihood it will be ranked in the top results of a search engine whenever a relevant keyword search is performed.

Why is SEO important?

Websites that rank on the first one or two pages for a search term receive a lot of traffic – thousands of visitors per day – which in turn, can be successfully monetized in a number of different ways. A website that can get and maintain a top position for a very popular search term is in a powerful position because of the audience they command. On the other hand, websites with a very low ranking have little traffic and little chance of making money.

What does SEO involve?

There are a number of factors involved in optimizing a website:

* Content needs to be good quality and regularly updated
* The site needs to use and focus on the search terms that the target audience employs to search for related information.
* Site needs to be structured well and have a site map.
* Each page needs to have a good hierarchy and layout.
* The HTML meta-tags (such as H1 and H2 tags, image tags etc) need to include your most important keywords and have good descriptions of the page content.
* The site needs to indicate its importance by linking to other relevant sites.

Is SEO difficult to learn?

Yes and no. SEO can be difficult if you are unfamiliar with HTML and website structure and design. It is also complex because search engines change their algorithms for judging the importance of websites very frequently, so you need to keep up to date with current thought and commentary on the process.

But on the other hand, once you are familiar with the basic principles of SEO, it is just a matter of continuing to update your site regularly by making small changes.

The Pitfalls of SEO

The most common pitfall of SEO is trying to ‘fool’ the search engines by taking shortcuts. The most common of these is keyword spamming, where words with very high daily search numbers are added to the meta tags in large numbers – even if they are not relevant to the site.

Another common method of keyword spamming is site content packed with searchable keywords to the point where the text doesn’t actually make sense.

These methods will sometimes see a short term rise in page rank (although search engines are becoming more discerning), however it doesn’t take long for search engines to catch onto the fact that the site contains no data of real use. When this happens, the site may face penalties.

However, even before the search engines catch on, this technique creates problems as the traffic will quickly leave the site when they realize the content is poor. In sum, fooling the search engines with keyword spamming is not a smart move. You’ll be paying more for bandwidth, yet if visitors aren’t staying long enough to buy from the site, there is no benefit.

Where should I start?

Your first step should be market research using keyword research. The most important aspect of SEO is understanding your audience and targeting your site to meet their requirements as fully as possible.

You can find what your audience is looking for and interested in by researching related searches. There are piles of keyword research tools on the Internet to help you with this task. Start with broad search terms such as ‘marketing’ or ‘site optimization’ and see what other related search terms people are looking for to help you further understand your market and match your website to their requirements.

Where can I find help?

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