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Yahoo Answers is a source of very targeted website traffic that many marketers overlook. The time involved with it and the ease with which it appears Yahoo ban people puts them off.

The basic premise of Yahoo Answers is that people ask questions and other people answer them. Think of it as an advice board, if you like.Some of the questions are bizarre, some peculiar, whereas others are normal.

The quality of answers varies too from the single sentence, to the rude to the outstanding.The latter is the type of answer you want to be providing.

Firstly, people are only banned if they abuse the system and provide consistently poor answers.So long as you stay on the right side of their terms of service and provide good quality answers you will have no trouble keeping your account. People have had the same account for years and have accumulated thousands of points, whereas others lose theirs in a few weeks because they break the terms of service.

The key to succeeding with Yahoo Answers is to find questions that you can answer and your website provides more information on.

The benefits of Answers are threefold.

1) You gain traffic from people reading your answer
2) Your answer, if chosen as the best answer, will rank in the search engines and get targeted website traffic directly
3) You can get a backlink from your answer which will boost your sites rankings.

As Yahoo Answers is considered an authority site by the other search engines, having links from it are considered highly relevant and very beneficial.

You must do an advanced search to find the best questions to answer. Search only questions opened in the last 7 days with your keyword.This will give you the most relevant questions.You then need to go through each question and find the ones you can answer well.

In order to keep your account and to get voted as the best answer, you need to provide high quality answers.This means reading the question thoroughly and understand what is asked.

Start your answer with a greeting, e.g. “Hi there” or “Hi, thanks for your question”.This instantly makes your answer stand out from the crowd and will start to build a relationship with the questioner.

Then provide your answer and sign off with something equally friendly such as “Hope this helps you out” and then sign out with your name.

You should only put your link in your answer directly if it has been asked for.Putting your link in every answer is likely to get your account banned.Your link needs to go in the resources box below. Don’t worry, it will get seen and clicked on, particularly if your answer is voted the best answer.

Yahoo Answers provides a very good method of generating targeted website traffic through to your website.It works well for most types of sites and some people earn decent money just from Yahoo Answers. Use it well and wisely and you can receive many benefits from it.

Content is king in Authority Sites, they have more pages of quality content and more links to reference information. Content should be topic relevant, original and definitely up-to-date. Your goal is to make the website such a high quality destination for the niche that other sites will refer to it vial links to the content pages.

Let’s get right to it. If your intent is to build an Authority site it is vital that your knowledge of the niche you intend to cover is broad and well researched. You need to know the market conditions and the readers you are targeting so you can have a full understanding of the content you need to provide your visitors. You should be in contact with other quality sites within your niche for networking opportunities.

Here are the steps to making an Authority Resource.

Research your Niche or Product. You need to know everything about what you are selling or the topic your site will be addressing. So get all the data you can on it. This research will give you content for your website. Arrange the information in a concise and easy to follow format. The more you know about what you are providing will make it easier to write good content.

You know about your niche so now Research the Market. Most large corporations that conduct market research will hire researchers for the task. It takes a systematic approach to a large quantity of statistics and market knowledge. You need to identify and know your competition along with the current market situation within the industry. Use this information to customize the content of your website. Use your knowledge of the market to set goals for yourself and your research will give you valuable links to off site content you can link to as resources from yours.

Now get to Know your Visitors. Identify the readers within your market that you intend to target. Knowing your visitors will allow you to use your knowledge to shape the content to your targeted traffic. To attract and keep the audience you want trafficking your site, you will need to give them valuable content to keep them returning.

Next use your knowledge of the niche and the demographics of the targeted traffic to Plan your Authority Resource. This is absolutely the most vital of all steps. During planning keep your keyword and link strategies in mind. Consider adding link baiting ideas you may have from networking with other webmasters in the niche. Blogs are a nice addition since it makes the addition of fresh content easier. Visitors should feel at ease on your site and tempted to come back for more.

In the Design and Development phase is when your project starts to come together. This is where you find web hosting, register domain names and design the final product to be uploaded to the server. The look and design of your website should help to define who you are to the web community.

So you have the knowledge, your Authority Resource has been researched, planned, designed and uploaded. Now what? Now you need to let everyone know about it and that means a Marketing Plan.

A thorough online Marketing Plan will involve Search Engine Optimization with a comprehensive link building campaign, online marketing on websites within the same nice or via pay per click advertising. Keep your website current with content and software updates and track your traffic statistics to make marketing adjustments as needed.

Following these steps will get you on the path to making a real Authority Resource your visitors will value. Think about them as you are planning your website. Do you want your website to be just another of the millions out there or do you want to provide an Authority Resource that is truly unique?

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