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It is a fact that starting up a theme based website or a blog is one of the better ways to make money online. Although with the ever increasing competition in the web arena it is turning more and more tough and challenging to start out a internet site and gain adequate visitors to it so that a person can make sufficient income from the site. This is specifically the situation for those freshers who are making a new start on the web and who have really small practical knowledge and hence have to learn almost everything bit-by-bit. And this naturally involves time, patience and a very solid will. One thing must be kept in mind, that is if a person hangs on and put in serious work than he or she is certain to come out with flying colors that is he will be capable to make money on the Internet considerably and consistently.

There are numerous means of getting audience to your internet site for example social media sites, PPC adverts, advertizing on classified ads site and search engines etc. Although now I will discuss about obtaining traffic from search engines like Google and BIng etc. This could naturally be done through optimizing your internet site for the search engines. There are basically two branches of SEO – On-page optimization and Off-page optimisation.

On-Page Optimisation : On-page optimization starts with carrying out proper keyword research and then picking out a domain name with your keywords included in it, using your keywords in the title of your site, adding keywords in the header tags like H1 to H6, using your keywords in the body text but not over doing it, getting your keywords bold or underlined a few times, utilising different variants of your keywords, commencing and finishing your body text with the keywords, putting your keywords in the alt tags of the images, utilising a navigation bar, structuring and interlinking your pages in such a way so that all the pages are obtainable with a click or two from every pages, never to use heavy graphics or too many of java scripts on your pages and etc. These are the essential components that you require to watch in terms of on-page SEO to ensure that your web-site is absolutely optimised for the search engines.

Off-Page Optimisation – This is the main part of optimizing your internet site for the SEs. If you are attempting to rank for not so competitive keywords then on-page optimization is sufficient to get your web-site placed in the top of SERPS but is you are aiming extremely competitive or high traffic intensity keywords then simply on-page optimisation would not be sufficient at all. Here you require to employ off-page optimization to get your site ranked at the top of SERPS for your chosen keywords. Off-page optimization implies building links from other sites pointing to your internet site. Not only building incoming links but you should likewise seek to get links from premium or quality web pages that is from pages with a high page rank. The quality of pages linking to your web-site counts more than the counting of links pointing to your internet site. One more matter that you must seek is to utilize keywords in the anchor text of the link pointing to your site because it tells the SEs what your internet site is all about in a democratic way, this is what the SEs gives high value to when ranking pages in search engine result pages for relevant keywords. Though this is not always possible as you cannot control all the incoming links but you could always seek to use your keywords in the links that you are acquiring yourself. You can obtain linkbacks by posting articles in article directories with linkbacks in your author bio that points to your site, by commenting in other blogs both in your niche and in other niches too, by posting in forums with linkbacks in your signature, by publishing guest posts in other blogs, by publishing press releases through press release websites, by joining blog carnivals and etc. More the number of quality and keywords anchored linkbacks you have pointing to your internet site higher will be your rank in the search engine result pages for your aimed keywords. Besides remember to vary your anchor texts to make the link building appear natural in the eyes of the SEs. Thus you could get more traffic from SEs and be able to earn money on the web substantially and continuously.

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In the earlier years of search engine optimization, it was all about on-page optimization. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first. These days, things aren’t quite that easy. In order to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.

Optimize Your Domain Name

As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO professionals and amateurs are exploiting this by registering domains with the keywords in it, separated by dashes. Nobody knows how long the search engines will continue to weight this factor, but none the less, it’s probably not a bad idea to include a keyword or phrase in your domain name, but don’t get out of hand: www.please-let-google-ban-my-site-because-of-all-these-words.com

The number of years your domain has, and will be, registered for also has an effect on search engine rankings. If you have an older domain name, it is generally concluded that the website is not spam and will probably be around for years to come. This makes sense – Google should give higher priority to a website that’s been around for 5 years, than give the high ranking to a brand new, untested website. It may be a good idea to acquire a domain name that been around for a few years and also contains one of your keywords. The downside is that this option may be expensive. If you don’t have the budget for that, Google also seems to give credit for the number of years that the domain is pre-registered. I’ve looked at some data, and it seems that if you register your domain for a few years out, Google assumes you don’t have a fly-by-night website and you may be entitled to a slightly higher ranking. Given the miniscule cost of registering a domain name these days, it’s probably not a bad idea to register your domain name for 3 years rather than 1.

Page Rank

Google assigns each web page a Page Rank based on the number and quality of inbound links you have pointing to your website. You can view your website’s page rank by downloading the Google Toolbar. Your page rank will be displayed as a green bar measuring from 1 to 10. Don’t worry if you only have a Page Rank of 1 or 2 – most websites do. In order to get your number up (4 or 5 is pretty good), you’ll have to get other websites to link to you.

Quality Counts More Than Quantity

As soon as webmasters realized the importance of back links, numerous schemes were hatched in an attempt to build up thousands back links very quickly. Google has since caught on, and if your website acquires too many low-quality links too fast, you may get penalized. Here are some tips to obtain the best quality back links:

One-way links are better than reciprocal links. Reciprocal links are being de-valued because it is not natural linking – it’s an arrangement between the webmasters. If you can afford it, it may be a good idea to buy some one-way links to your website.

Get links from pages with a high Page Rank because some of that will pass through to your site, increasing your own site’s Page Rank.

Get links from sites in a related industry or geographical location. I do a lot of web design in my home town of Windsor, Ontario. Therefore, I make sure that I buy or trade links from other web design related sites, Canadian, Ontario, and Windsor directories. Google will see that your site is relevant if you do this.

Make sure your keywords are included in the link from other sites. If your keyword is included in the anchor text, Google will assume that your site relates to that particular keyword.

Get a listing in Open Project Directory (DMOZ), if you can. Only the best sites get into DMOZ, and it gives your site a lot of credibility in the eyes of the search engines.

Don’t inter-link your websites! If you think you can just link all of your own websites together and improve your Page Rank, forget it. Google will see that the IP address of all domains is the same, and, either give you little or no credit, or if you have a lot of sites inter-linked, penalize you.

Let last tip I’ll leave you with is: make sure to maintain your links. Google, for one, does not immediately give you credit for your links. The age of the link plays an important role, and as the months go by, those links which were maintained for long periods of time will carry a lot of weight. Good Luck!

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