The advantages of an SEO domain name are massive. For this reason, those who undertake website marketing need to recognize the basic rules of thumb concerning domain names and why they ought to be optimized. Some web site marketers in the SEO field will averr that domains may not matter a lot particularly when you have developed a reputable name for your business. This is because even minor things can make a enormous difference when other aspects are right. However, nearly all experts will stress the benefits of a search engine optimized domain name and this is because you should take full advantage of any factor that may provide you an edge in being entirely optimized for search engines. This article will explore some of the main benefits.

Why you should optimize your domain name.

An SEO domain name can offer your site a professional feel. In effect, the domain name can make or break the site. This is because so many people are establishing sites and blogs and simply do not possess any understanding of what it takes to make a site professional. For this reason, your SEO domain will help build credibility not just with readers but potential advertisers as well. People in the industry will be in agreement that the visitor is always correct and anything to satisfy them is a plus. An SEO domain name will also help dominate a niche and make it easier for clients to find you. Using popular search terms with low competition for your domain is an outstanding way to optimize your site for the search engines.

For instance, if you are in the vehicle business, you can use applicable keywords that will express what you do and what you deal with. This will persuade customers to visit in their efforts to find what they are seeking.

To entirely access the advantages of an SEO domain name, you will have to think hard and do keyword research to pinpoint potentially lucrative keywords to target. You will also need to be open to different possibilities of names that can work for you. Remember, the best names are those that are short, memorable and relevant. While looking for a keyword intense domain name, you will possibly think that all the great names are taken. However, this is not the situation at all. Whilst the shortest version might not be obtainable it could just be a matter of adding words, symbols or numbers. For example, internetmarketingtips.com will most likely not be obtainable, but internet-marketing-tips4newbies.com may be. It’s important to purchase a keyword rich domain in order to harvest all the advantages. Keywords present in the URL are one of the most essential aspects of search engine optimization

It is also imperative that site subject matter match keywords targeted. It won’t help to target improper keywords if the site does not contain information applicable to that keyword. This will result in unprofitable traffic. Remember that a great optimized domain name will remain just that if you do not have the accurate content to match. All in all, you need to optimize your site correctly for best results.

Julia Andersson is an ecommerce graduate of Prosper University with broad experience of SEO. Julia has also completed several traffic creation workshops and other workshops. Julia and her close friend and expert writer, Cheryl Wright have established a site to help those new to making money online to learn web site marketing

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As most people (that are familiar with Search Engine Optimisation) know, search engines determine Page Rank (which is patented by Google) by numerous factors that can influence whether a website is popular or of any use to the visitors viewing it. One of these factors is using quality, relevant links that link to and from your website. It would be pointless exchanging links with a website (or posting onto a blog or forum) that does not pass on some of it’s page rank to our site via its incoming link, if you are looking to boost your websites Page Rank by linking with blogs, websites, forums and so on. This is where the importance of dofollow links comes into things.

“Dofollow” is an HTML attribute that allows a linking website to pass on some of its Page Rank “juice”. Here is a scenario that describes this:

Lets say you have a website that has a Page Rank of 3. You are looking at boosting your websites Page Rank by exchanging links with other webmasters and posting / commenting on blog posts and forums. While you are searching the web for a website / blog/ forum that relates to the content your website displays, you come across one that has a Page Rank of 5. You decide to exchange links with the website in question and within a few hours or days (or in some cases instantly) your website’s link is visible on the site you just exchanged links with. Now say you repeat this and find another 1000 websites / blogs / forums that relate to your site and exchange links with them and they approve. Now your website has quite a few links coming from other websites. You wait about a month (or whatever time it takes for a search engines crawlers to go through your website) and after waiting you find that your websites Page Rank has improved from its original ranking of 3 to 4 or perhaps 5. The improvement is due to the fact that you have exchanged links with high ranking websites that are similar in content to yours. Not only this, but they also use the HTML attribute “dofollow”, which as discussed earlier, allows some of the Page Rank to pass onto the linked websites (and this is reciprocated).

The opposite of “dofollow” is “nofollow”. The “nofollow” attribute tells the search engine not to follow the link, denying the website owner any increase in page rank. Therefore if you are wanting to exchange links with other websites, post on forums, comment on blogs etc to help boost your websites Page Rank, it is worth your while doing so with websites that use the “dofollow” attribute. While you can’t tell the difference between “dofollow” and “nofollow” just by looking at a website, you can clearly see this when you look at its HTML code. If you are unsure how to do this, here are the following methods I use:

1. In Mozilla Firefox, I click on “view”. This displays a drop down menu of options. You click on “page source”, or press Ctrl +U. Upon doing this, a new window will open up that displays the HTML code. You browse through this code and look for the following (this is an example of what a link would look like in HTML code):

Creative Web Design

This is what a normal “dofollow” link would look like when viewing it in HTML. I have seen in some cases that the code may display as:

Creative Web Design.

A “nofollow” link looks like this:

Creative Web Design.

Notice that the difference from the “dofollow” link is that the attribute (rel=”nofollow”) has been added.

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