Tagged: Traffic Rankings

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Free Web Traffic Is Not A Myth
traffic secrets | November 17, 2009 | 4:45 pm | Free Traffic | No comments

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With the gigantic rise in the use of the Internet as a shop front to obtain any thinkable product or service , the number of sites catering for these needs have also risen exponentially . The success of any website depends on its web traffic. Sites that do not get traffic cannot conduct business or rise in the popularity stakes. The secret of attracting visitors and consequently traffic to the site is the single most important factor that makes a site popular. Free traffic is financially rewarding, no doubt about it.

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A few suggestions:

The site should be formulated with a particular target in mind. Once the target has been established , the potential client base and its wants and needs are analyzed. If this is part of the initial strategy, the site will be created attractively.In addition to its value of attraction, it has to be precise, concise, credible and updated. Many professional agencies are vying for your business to get you in the traffic rankings at a high cost, but to attract free traffic sounds far more interesting doesn’t it? .

Once the site is set up , the next requirement is to get an influx of visitors to swarm the site for business. Bearing in mind the target a few keywords or, more importantly, small phrases are coined that are catchy and attention seeking . These phrases and/or keywords should frequently be placed within the content of the site. The more times these phrases appear in the site, the better the chances of inviting more free traffic to the site. For starters, the site can be registered with a few popular search engines.

Supply helpful information. Many people do web searches to get information. If you are the expert in the area they are searching, you will capture and retain their attention. If you are targeting a professional audience, write in their jargon and supply enough material to really answer their questions.

If you need to hire a technical writer, it will pay off because it may be the only way to attract this audience to your site. Use a format that they are comfortable with, such as reports and white papers. If you are giving them information about something like medication, be sure to include chemical data that they would want to see. On the other hand, if you want to provide information on medication to the general public, make it more approachable.

Optimizing the search engines is the next important step in the race for web traffic. When a particular word is searched, numerous sites are offered that cater for this particular need or enquiry, but very few people will have the patience to go through all the sites and then select the one they deem to be the most appropriate. Hence to be in the first few listings of a popular search engine, is a great advantage to attract free traffic.

Establishing business links with other similar sites is also an advantage, as the proverbial word spreads fast in the web world and popularity increases as a result of that. Including the website address in the World Wide Web directory is another option to guarantee free traffic.

Participate in any Forums and Blogs to give your site some exposure, using the keywords or phrases as many times as possible to augment free traffic. One cannot afford to miss out on any potential customer, if one wants to remain competitive in this market. Versatility is the secret. By not only catering for the professionals seeking advice, but also to catch the eye of a first time web visitor.

Also, do not neglect a weary web traveler who is hard pressed for time to get what they want in the shortest possible time. It is preferred to have readable material in the site as opposed to the downloadable materials, which is likely to waste their time.

Interesting, variable options like rewards, competitions, and freebies are very likely to get a satisfied customer to revisit the site and thus bringing in free traffic.

Free Traffic certainly is available without PPC, you just need to find out how.
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How To Increase Your Alexa Ranking
traffic secrets | October 2, 2009 | 4:50 pm | SEO Optimisation | No comments

In other posts I introduced and discussed the importance of the website traffic monitor AlexaRank. Whether you value your Alexa traffic ranking or not there are definite advantages to having a high AlexRank. Many webmasters and business folk look at the AlexaRank as a reasonable representation of a site’s traffic. If you are selling advertising from your site the more “proof” you can demonstrate of your traffic – and in AlexaRank’s case it is an independent valuation of your traffic, which adds credibility – the more likely advertisers will come knocking at your door willing to give you some of their ad budget.

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An AlexaRank Experiment

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AlexaRank is calculated using the Alexa Toolbar. Alexa takes the browsing data from the millions of people using the Toolbar and calculates the traffic ranking of each site. As Alexa states, while low traffic sites are harder to gauge accurately, once a site reaches a 100,000 or less ranking the accuracy of the measure increases. Hence if you can top a 10,000 AlexaRank, or even 1000, the credibility of that ranking is increased.
As Blaine Moore pointed out in a comment made to my previous AlexaRank article, it is easy to – as he put it – “game” the AlexaRank if you have a tool that checks AlexaRank installed on your computer, and that doesn’t have to be just the toolbar, it can be for a FireFox extension like SearchStatus, which I recently installed on my browser. These tools send data to Alexa, and when Alexa receives any data about your surfing habits it will raise the traffic rankings for the sites you provide data for – and if you visit your own sites often you can raise your ranking.
I can’t verify that installing any AlexaRank checking tool will help your own site’s AlexaRank and to be honest after I installed SearchStatus I did not notice any significant change in my AlexaRank at my blogs. It wasn’t until I conducted a different experiment that I noticed more verifiable proof of a technique to increase your site’s AlexaRank.
How I Increased My AlexaRank By More Than 25%
Here’s how my logic went – I figured the toolbar and other AlexaRank checking tools tell Alexa my browsing habits, which is fine, but I’m only one person visiting my blogs (albeit I do it many times each day). What I really want is a way to tell Alexa about every person who visits my blogs, not just me. In order to do this, the Alexa reporting tool needs to be on my blog and downloaded by every person who visits my site each time they visit.
The obvious answer was to install an Alexa Site Widget on each of my blogs. The widget looks like this:

If you click it you will be taken to my current Alexa traffic ranking data. You can also find the live widget in the sidebar of all my blogs.
After installing this widget on to my blogs, within the next few days my rankings increased at least 25%. This blog, Entrepreneurs-Journey.com, was sitting around the 19,000 AlexaRank mark and within seven days had dropped to just above 15,000 as I type this. Prior to this gain my AlexaRank increases had been slow and steady, but never as significant as this in a short period of time, unless of course I earned a traffic spike from some other site(s) linking to me.
I noticed similar results at SmallBusinessBranding.com and the BlogTrafficSchool.com Blog too, which makes me almost 100% certain that installing the Alexa site widget will increase your AlexaRank.
This makes complete sense, as my thinking above explains. If every visitor to your blog downloads the Alexa site widget when they visit your site, then Alexa has data on every visitor you have, at least every web reader, I don’t think RSS readers count since they never download the widget unless they go to your site. You might call this “gaming” your AlexaRank, but in this case I don’t think that’s an apt description – installing the site widget in fact helps to give Alexa enough data to provide your true AlexaRank, as opposed to what it thinks it should be based on the data it has from it’s toolbar users.
If you sell advertising from your blog or website then you should care about your AlexaRank. If that is the case then installing the Alexa site widget is a must. It takes only a few seconds and could significantly improve your current AlexaRank.
If any other bloggers or webmasters out there notice an increase in their AlexaRank after following my instructions and installing a site widget I’d love to hear about it. While I’m confident my results at three different blogs is good enough proof, it doesn’t hurt to have more examples to back up the hypothesis. Please leave a comment and tell me how your AlexaRank improves.

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